Megatrends are “large social, economic, political and technological changes [that]are slow to form, and once in place, they influence us for some time” (Kotler2002,p. 137). Trends, as an indication into a direction of change, are driven by megatrends.Forexample,agingpopulationisamegatrendandsomeofitstrendsarebuyinghabits,and workforce gaps. Megatrends are observed over decades (15+years) an…
The present has made a pressing matter of the future. The crises of the present—climate change, biodiversity crises, the foreseeable scarcity of resources, energy consumption, and (more) pandemics—have thrown human existence, or at least the specific lifestyles we cultivate, into question. One probable future that looms on the horizon is of particular concern: if pro-ducts continue to be ma…