A perusal of academic books in fashion studies over the last decade reveals that the term “fad” itself may have fallen out of style. Even Arthur Berger’s text Ads, Fads, and Consumer Culture includes little mention of fads. Still, popular media feature lists of “what’s hot” versus “what’s not.” Why aren’t these called fads? Perhaps the timespace nexus associated with contemp…
Historically, schools of higher learning were referred to as stadium generale or universitas; titles conferred by the Pope of the day, with the latter being the higher honor. This early association with religion can still be seen in the similarities between academic dress and church robes. However, the early schools were not religious orders as a rule, but rather scholastic guilds made up of st…