Political leaders face two key challenges when they decide to use mili-tary force: winning the war itself, and winning support at home. In the past two decades, the United States has pursued a technological solution to these problems by developing combat drones—weapons that can both selectively target opponents and minimize the costs and risks of combat. In this book, …
Monetary economics investigates the relationship between real economic variables at the aggregate level (such as real output, real rates of interest, employment, and real exchange rates) and nominal variables (such as the inflation rate, nominal interest rates, nominal exchange rates, and the supply of money). So defined, monetary economics has considerable overlap with macroeconomics more gene…
In a limited sense, this story is true. 1 Yet it is profoundly misleading. Based on the myth that Christian fundamentalists walked away from politics for decades after the Scopes trial, our thumbnail sketch neglects a continuous pattern of Christian conservative political activism from the 1920s through the 1970s. And it misses the true origin story of this activism b…
Marketing involves more than just activities performed by a group of people in a defined area or department. In the often quoted words of David Packard, cofounder of Hewlett-Packard, “Marketing is too important to be left only to the marketing department.” Marketing entails processes that focus on delivering value and benefits to customers, not just selling goods, services, and/or ideas. It…
This volume examines the ethical issues that arise as a result of national security intelligence collection and analysis. Powerful new technologies enable the collection, communication, and analysis of national security data on an unprecedented scale. Data collection now plays a central role in intelligence practice, yet this development raises a host of ethical and national security problems, …
This book is dedicated with love and admiration to every weary soul who falls down and gets back up, over and over again. It’s easy to fall; it takes courage to rise up and take the next step.
Accounting for a substantial amount of economic activity in the United States, not-for-profits are an undeniable force in the business world, even though their focus on goals other than profit falls outside the traditional model of a for-profit business. But it is this shift away from a focus on profit that allows them to pursue missions of social improvement and contributions to society as a w…
The surface of the Earth is the shore of the cosmic ocean. From it we have learned most of what we know. Recently, we have waded a little out to sea, enough to dampen our toes or, at most, wet our ankles. The water seems inviting. The ocean calls. Some part of our being knows this is from where we came. We long to return. These aspirations are not, I think, irreverent, although they may trouble…
Judul asli : Accounting principles