E-book Drones and the Creative Industry : Innovative Strategies for European …

After providing an overview of the drones’industry history and its future evolutionfrom a technological point of view as a prologue to the book, in thisfirst chapter acontextualisation of the AiRT project is presented. We start by setting out theidentification of the problems on which the proposal was based, its objectives,methodology and work plan development, including the main achievements…

E-book Making Ammonia : Fritz Haber, Walther Nernst, and the Nature of Scient…

The discovery of ammonia synthesis from the elements forms the basis of dis-cussion for many topics including fertilizer and food, environmental protection,the repercussions of scientific research, and economic transformation, as well asother industrial, political, and social events. The story in this book focuses on thedevelopment of the natural sciences and de…

E-book Petrochemical Planet : Multiscalar Battles of Industrial Transformation

The global petrochemical industry is at a crossroads. As an essential modern industry but also a major polluter, it faces threats to its core business. Petro-chemicals surround us in thousands of everyday products, yet they pose health and climate risks across every stage of their lifecycle. On the eve of the covid-19 pandemic, the petrochemical industry was facing mounting public pres-sure t…

E-book Environment Impact on Reproductive Health : A Translational Approach

The new concept of health, developed in the recent years, considers the person’s well-being more heterogeneously. A new model that considers the relationship between human health and the environment has strongly emerged during the last three decades. Our state of well-being is continually threatened by a series of internal and external disturbin…

E-book Bioanalytical Tools in Water Quality Assessment

Chemical monitoring provides a quantitative assessment of individual organiccontaminant concentrations in a water sample but does not account for thepresence of unknown compounds such as transformation products, untargetedchemicals (i.e., not previously known to be present) or for interactions amongchemicals. Bioanalytical monitoring, also called effect-based monitoring (EBM),is complementary t…

E-book Essentials of Anatomy and Physiology, 5th Edition

Afifth edition of Essentials of Anatomy and Physiology is very gratifying, and again we have the pleasure of thanking all of our colleagues in teaching who continue to use our textbook and of welcoming new teachers and students. Changes have been made in the content of the book to keep the material as current as possible. Most of these are small changes, such as a new cell organelle, the protea…

E-book Ikigai: The Japanese Secret to a Long and Happy Life

Bring meaning and joy to all your days with this internationally best-selling guide to the Japanese concept of ikigai - the happiness of always being busy - as revealed by the daily habits of the world's longest-living people. "Only staying active will make you want to live a hundred years." (Japanese proverb) According to the Japanese, everyone has an ikigai - a reason for living. And ac…

E-book Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley's most exciting, unpredictable, and ambitious entrepreneurs - a real-life Tony Stark - and a fascinating exploration of the renewal of American invention and its new makers. Elon Musk spotlights the technology and vision of Elon Musk, the renowne…

E-book Memory: A Very Short Introduction

Memories are an integral part of being human. They haunt us, we cherish them, and in our lives we collect more of them with each new experience. Without memory, you would not be able to maintain a relationship, drive your car, talk to your children, read a poem, watch television, or do much of anything at all. Memory: A Very Short Introduction explores the fascinating intricacies of human memor…

E-book Civil Engineering: A Very Short Introduction

Civil engineering has made an inestimable contribution to modern life, providing the crucial expertise behind our vast transportation systems and the wide array of built structures where we work, study, and play. In this Very Short Introduction, engineer David Muir Wood turns a spotlight on a field that we often take for granted. He sheds light on the nature and importance of civil engineering …

E-book Fashion: A Very Short Introduction

Fashion is a dynamic global industry that plays an important role in the economic, political, cultural, and social lives of an international audience. It spans high art and popular culture, and plays a significant role in material and visual culture. This book introduces fashion's myriad influences and manifestations. Fashion is explored as a creative force, a business, and a means of communica…

E-book Forensic Psychology: A Very Short Introduction

Lie detection, offender profiling, jury selection, insanity in the law, predicting the risk of re-offending , the minds of serial killers, and many other topics that fill news and fiction are all aspects of the rapidly developing area of scientific psychology broadly known as Forensic Psychology. This fascinating Very Short Introduction discusses all the aspects of psychology that are relevant …

E-book BioMEMS : Science and Engineering Perspectives

A variety of areas, like aerospace, communication, medical, sensing, and actuation, started enjoying the advantages of miniaturization with MEMS technology or microsystem technology. As a result, the field of MEMS evolved into an enabling technology in the mid-1990s and gave rise to the creation of many subdisciplines, such as optical MEMS, radio frequency (RF) MEMS, power MEMS, etc.…

E-book Harvard Business Review on Reinventing Your Marketing

Stop pushing products--and start cultivating customer relationships. If you need the best practices and ideas for marketing today--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Figure out what business you're really in - Collaborate with customers to meet curre…

E-book The Essential Advantage: How to Win with a Capabilities-Driven Strategy

Conventional wisdom on strategy is no longer a reliable guide. In Essential Advantage, Booz & Company's Cesare Mainardi and Paul Leinwand maintain that success in any market accrues to firms with coherence: a tight match between their strategic direction and the capabilities that make them unique. Achieving this clarity takes a sharpness of focus that only exceptional companies have mastered…

E-book The End of Competitive Advantage: How to Keep Your Strategy Moving as …

Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were desig…

E-book The Alliance: Managing Talent in the Networked Age

Introducing the new, realistic loyalty pact between employer and employee. The employer-employee relationship is broken, and managers face a seemingly impossible dilemma: the old model of guaranteed long-term employment no longer works in a business environment defined by continuous change, but neither does a system in which every employee acts like a free agent. The solution? Stop thinki…

E-book Repeatability: Build Enduring Businesses for a World of Constant Change

An argument for simplicity from the best-selling authors of Profit from the Core. Is radical reinvention the key to winning in today’s fast-paced world? Not judging by the results of some of the world’s best-performing companies. In Repeatability, Chris Zook and James Allen - leaders of Bain & Company’s influential Strategy practice - warn that complexity is a silent killer of profitab…

E-book Beyond Performance Management: Why, When, and How to Use 40 Tools and …

There’s a bewildering array of management tools out there. And they all promise to help you excel at the toughest parts of your job: defining your organization’s strategic direction, managing customers and costs, and boosting workforce performance. But just 30 percent of these tools deliver as intended. Why? As Jeremy Hope and Steve Player reveal in Beyond Performance Management, while m…

E-book Being Global: How to Think, Act, and Lead in a Transformed World

What does it take to lead a global business? What makes being a global business leader today such a complex task? It’s more than mastering your knowledge of various geographies and cultures, though that is essential. But to succeed, you must also master the complex mind-set and competencies needed to lead in today’s fully globalized world. Not an easy assignment. Enter Ángel Cabrera …

E-book HBR Guide to Project Management

How do you rein in the scope of your project when you’ve got a group of demanding stakeholders breathing down your neck? And map out a schedule everyone can stick to? And motivate team members who have competing demands on their time and attention? Whether you’re managing your first project or just tired of improvising, this guide will give you the tools and confidence you need to define…

E-book World Cotton Day 2023 Report: Making Cotton Fair and Sustainable for A…

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E-book Blood Transfusion

Each year more than 15 million units of whole blood are collected and 5 million patients are transfused with blood components in the United States. (Source: The 2011 National Blood Collection and Utilization Survey Report; 2011 is the most recent year for which data are available.) Each unit is generally divided into three components: red cells, platelets and plasma. Most of the red cells are t…

E-book The Papua New Guinea Coffee Handbook

In response to the decline in the coffee industry in the late 1980’s and 1990’s the Coffee Research Institute (CRI) developed a number of ‘strategies’ to address the fall-off and compiled The PNG Coffee Handbook with a view to providing coffee growers and processors with the latest technical information generated by its research activities. The Handbook was produced as a loose leaf boo…

E-book Limiting Climate Breakdown - Through South-South and Triangular Indust…

As we stand on the precipice of an escalating climate crisis, the relevance and importance of South-South and Triangular Industrial Cooperation (SSTIC) has never been more pronounced. SSTIC, as an international cooperative mechanism, holds a compelling potential to strategically address and limit climate breakdown. This publication seeks to outline the technical and economic dimensions of how S…

E-book Manual for Arabica Cultivation

Coffee was declared the national drink of the then colonized United States by the Continental Congress, in protest of the excessive tax on tea levied by the British crown. Today, coffee is a global industry employing more than 20 million people. It ranks second to petroleum in terms of worldwide trade. With over 400 billion cups consumed every year, coffee is the world's most popular beverage. …

E-book The Curry Secret : Indian Restaurant Cookery at Home

Many difficulties stand in the way of anyone trying to explore the secrets of Indian cooking. People buy a cookbook but find the traditional recipes and methods can be disappointing when they produce a home cooked taste and not the distinct flavour of their favourite restaurant curries. This is not really surprising, as the art of restaurant cooking is a very closely kept secret, next to imposs…

E-book Diktat Pengendalian Vektor

Di Indonesia Demam Berdarah pertama kali ditemukan di kota Surabaya pada tahun 1968, dimana sebanyak 58 orang terinfeksi dan 24 orang diantaranya meninggal dunia dengan angka kematian 41,3 % dan sejak saat itu, penyakit ini menyebar luas ke seluruh Indonesia (Buletin Jendela Epidemiologi DBD 2010). Melihat dari banyaknya kasus DBD yang terjadi, program pencegahan dan pengendalian penyakit ini p…

E-book Mosquitoes management : Between environmental and health issues

According to the World Health Organization (http://www.who.int/mediacentre/factsheets (updated, October 2017)), mosquitoes are responsible for roughly 750,000 deaths worldwide each year (60% from malaria). Four hundred years BC, Hippocrates described the symptoms of malaria, and the anti-malarial properties of quinine have been known to the Western world since the late 16th …

E-book Altering Crop Management Practices to Promote Pollinators

Agricultural intensification, or the increase in crop production per unit land area, has resulted in high-input, large-scale monoculture cropping and overall declines in crop diversity in the USA (Aguilar et al., 2015) and greater homogeneity in the crops grown across regions at a global scale (Martin et al., 2019). This has often resulted …

E-book Stable Isotopes in Tree Rings : Inferring Physiological, Climatic and …

This Open Access volume highlights how tree ring stable isotopes have been used to address a range of environmental issues from paleoclimatology to forest management, and anthropogenic impacts on forest growth. It will further evaluate weaknesses and strengths of isotope applications in tree rings. In contrast to older tree ring studies, which predominantly applied a pure statistical approach t…

E-book The Plaston Concept : Plastic Deformation in Structural Materials

Higher and higher strengths are nowadays required for structural materials, forreducing the weight of transportation machines like automobiles in order to improvefuelefficiency,realizinghugeconstructionslikeultra-talltowers,andsecuringhumanbeings and society from incidents and disasters like collisions, earthquakes, and soon. However, the ductility and/or toughness of materials generally decrea…

E-book Prescription for the People : An Activist’s Guide to Making Medicine…

The high cost of essential medicines is a big problem. Recently, here in the United States where Ilive, social media and even lawmakers exploded in anger over a 400percent-plus increase in the lifesaving allergy medicine EpiPen. Similar outrage occurred when a young pharmaceutical corpora-tion chief executive officer (CEO) increased the price of a critical toxo-plasmosis drug by m…

E-book Medicine and Memory in Tibet : Amchi Physicians in an Age of Reform

Under a clear autumn sky, Amchi Yonten Tsering and I were chat-ting in his Shigatse courtyard in the morning sun when the first patient of the day knocked on the front door. An elderly monk was let inside, accompanied by a younger colleague. We exchanged a few words and found out they were from nearby Tashilhunpo Monastery, the seat of the reincarnated line of the Panc…

E-book Health Taxes : Policy And Practice

Virtually all fiscal measures can (or have the potential to) influence people’s health, through shaping behaviour, consumption, income and wealth. A subset of fiscal measures, however, can be identified as more directly linked to improving health by targeting behaviours and risks that are known to be strongly associated with health outcomes. Some of these measures, which we define as ‘healt…

E-book Minimally Invasive Glaucoma Surgery

Trabecular meshwork (TM) MIGS procedures and devices are numerous. They aim to eliminate trabecular meshwork resistance in the normal physiological outflow pathway in patients with mild-to-moderate glaucoma and ocular hypertension (OHT). They are indicated in combination with cataract surgery. In patients with chronic primary angle closure, the TM outflow system h…

E-book Microhistories of Technology : Making the World

Standard definitions of the word technology pose a challenge for anyone interested in developing a global history of technology.22 Today, “technol-ogy” is strongly associated with smartphones, computers, and other digi-tal, high-tech solutions. In contrast to this connotation, this book embraces every form of technology, from the pejoratively named “low-tech” solu-tions to the often exa…

E-book The Wind and Beyond: A Documentary Journey into the History of Aerodyn…

The airplane ranks as one of history’s most ingenious and phenomenal inventions. It has surely been one of the most world-changing. How ideas about aerodynamics first came together and how the science and technology evolved to forge the airplane into the revolutionary machine that it became is the epic story told in this multivolume work, The Wind and Beyond: A Documentary Journey into the Hi…

E-book Water Societies and Technologies from the Past and Present

Chapters presented in this volume identify the commonalities of water management in societies across a wide range of ecological and cli-mate zones. This constructs a solid step towards the development of effective solutions to some acute water-related problems. A constant theme across time is the need for water, to fulfil which technologies have change…

E-book HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your O…

Think big, buy small. Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards?as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put y…

E-book Vinyl Theory

Music has an incredible power over life. For some, music reveals this power through its ability to move our bodies and inspire our minds. Who cannot resist moving their hips when Chubby Checker asks us to do the twist? Or does not feel intellectually uplifted when listening to the music of J. S. Bach? Or politically committed and socially engaged when listening to B…

E-book Hybrid Threats and the Law of the Sea : Use of Force and Discriminator…

The previous examples are chosen in this book to serve as the basis of some case studies that serve the purpose of exemplifying and helping to draw a line between situations of normal peacetime measures, hybrid conflict, hybrid naval warfare, and naval warfare (armed conflict). This enables to reflect on the implications of hybrid conflicts to international security …

E-book Malarial Subjects : Empire, Medicine and Nonhumans in British India, 1…

This book was conceived in Calcutta, developed in London, reconceptu-alised and rewritten in Cambridge and Berlin, and ultimately completedin Reading. It has taken me more than ten years. I am deeply indebtedto many institutions and individuals. The Wellcome Trust Centre forthe History of Medicine at University College London awarded me athree-year doctoral studentship (2005) as well as the Roy…

E-book The Politics of Fortune

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E-book NACA to NASA to Now: The Frontiers of Air and Space in the American Ce…

NACA to NASA to Now: The Frontiers of Air and Space in the American Century tells the story of the National Advisory Committee for Aeronautics (NACA) and its successor, the National Aeronautics and Space Administration (NASA). The NACA and NASA facilitated the advance of technology for flight in air and space throughout the 20th and into the 21st century. This book explores how and why aerospac…

E-book Fluid Balance, Hydration, and Athletic Performance

Undeniably, water, the nutrient comprising the greatest percentage of mass in the human body, has the most dramatic impact on function and structure when its bal­ance is upset. The human body is resilient to some change. However, during physical activities, such as athletics, the effects of water deficit can be magnified to that point where physical and mental functions are diminis…

E-book HBR's 10 Must Reads on MANAGING YOURSELF

The path to your professional success starts with a critical look in the mirror. HBR's 10 Must Reads on Managing Yourself will inspire you to: stay engaged throughout your fifty-plus-year work life; tap into your deepest values; solicit candid feedback; replenish physical and mental energy; balance work, home, community, and self; spread positive energy throughout your organization; rebound …

E-book HBR's 10 Must Reads on MANAGING PEOPLE

Managing people is fraught with challenges?even if you're a seasoned manager. Here's how to handle them. If you read nothing else on managing people, read these 10 articles (featuring “Leadership That Gets Results,” by Daniel Goleman). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your employees' performance.

E-book HBR'S 10 Must Reads: THE ESSENTIALS

Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must read." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration--and ready to run with big ideas to accelerate their own and their compani…

E-book HBR's 10 Must Reads on MAKING SMART DECISIONS

Learn why bad decisions happen to good managers?and how to make better ones. If you read nothing else on decision making, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common traps.